This post has been kindly submitted by Michael Corley.
The Christmas season is here. Wouldn’t you like to sell more of your comics online?
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Last month I shared a Web-publishing approach that uses recent gains in digital-download accessibility to optimize the business of longform comics. If you’re a longform comics creator, I really want to encourage you to read through it — as well as the comments, in which a lot of pertinent points are made.
Today, I want to add an element to that: The landing page. Specifically this: I think the main page of your site should be set up as a landing page, introducing readers to the central concept of the comic and directing traffic to several potential directions including: The latest update, the first update in the series, the first update in each of the subsequent chapters, the first update in the current chapter, etc.
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Rules are simple, I go to your site and talk about what’s going on the day I reviewed the comic. I don’t go into the archives. I represent the viewpoint of the person who is coming to the site for the very first time on that particular day. Members are welcome to join the discussion.
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Believe it or not, it’s time to start tracking holiday shipping deadlines. According to the USPS, Dec. 21 is the latest you can ship a Priority Mail package to arrive before Christmas. The content you are trying to access is only available to members.
Part of my Kickstarter campaign for the Webcomics Handbook was to offer one-on-one consultations with creators via Skype. I would research their comic and their Web site and prepare a PDF dossier on what I saw, including elements like their social media presence, merchandise, etc. It would be a comprehensive look at what they were doing as a webcartoonist.
Participants received this dossier, and then we’d schedule a one-on-one Skype meeting to discuss my findings. I offered constructive criticism as well as advice, ideas for improvement and workshopped strategy. Finally, the sessions ended with the cartoonist directing the discussion, asking questions, follow-ups and sharing concerns.
These consultations have been overwhelmingly positive experiences, so I decided to continue beyond the Kickstarter.
If you would like to do a one-on-one consultation with me, the breakdown is as follows:
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*Under the right circumstances.
It happens all the time. You, as a creative professional, have content/services that you offer. However, the people who want those creative services don’t seem to see the importance of paying for those services. Instead, they offer “exposure.”
They’ll do you a favor and use your work on their site (to their benefit), and, in return, your work will be “exposed” to their copious traffic — which results in you rolling in money. Right?
Sometimes, I guess. But not often.
However, I’d like to propose a new way of handling a Work-for-Exposure offer.
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We spend a significant amount of time discussing the importance of social media, but let’s take a moment to see how to use Google Analytics to track how well your social media efforts have been — and which efforts yield more results than others.
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If you’re like most people, you’ve probably got the wrong attitude about failure. You think it’s a bad thing. How bad? Your mistaken attitude will almost ensure that you’ll fail even more. And even though failure itself isn’t bad, continuous failure is.
Here’s what I mean.
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It’s time to get started on the penultimate month of 2013.
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As part of the Kickstarter campaign for The Webcomics Handbook, my backers supported the launch of a new podcast series in which I will interview movers and shakers in Webcomics and drill down deep on topics and information that affect us all.
There’s no better off-the-bat topic for this podcast than Kickstarter itself, and no better man to talk about its intricacies. Breadpig.com‘s George Rohac helped me with the Kickstarter for The Webcomics Handbook, and he’s been behind some major Kickstarter fundraisers.
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