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‹ “On The Spot” Hot Seat, part Two Improving holiday sales ›

Longform comics: Attention span and the landing page

Last month IĀ  shared a Web-publishing approach that uses recent gains in digital-download accessibility to optimize the business of longform comics. If you’re a longform comics creator, I really want to encourage you to read through it — as well as the comments, in which a lot of pertinent points are made.

Today, I want to add an element to that: The landing page. Specifically this: I think the main page of your site should be set up as a landing page, introducing readers to the central concept of the comic and directing traffic to several potential directions including: The latest update, the first update in the series, the first update in each of the subsequent chapters, the first update in the current chapter, etc.

The content you are trying to access is only available to members.

by Brad Guigar on November 18, 2013
Posted In: Business
└ Tags: Longform comics
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