In a recent livestream, I discussed how I use a scheduler — Buffer.com — to schedule a week’s worth of posts in advance. As the conversation got quite detailed, one of my viewers asked if I’d write about that approach in more detail, including a screenshot of a week of planned posts. This is that post.
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If you’re like most creators, your focus is probably on your subscriber count. The higher the number, the better. The same goes for your monthly revenue. But that number only tells part of the story. That’s where churn comes in.
Churn measures how many subscribers you’re losing over a given period. Knowing that number won’t just satisfy your curiosity — it helps explain why your membership is growing, stalling, or shrinking. More importantly, it gives you a way to measure whether changes you make—new rewards, better onboarding, special promotions, ongoing storylines, or improved communication—are actually encouraging people to stick around.
Let’s talk about how to calculate your churn rate and, more importantly, how to use that information to build a healthier, more sustainable membership program on Patreon, Substack, or any recurring-subscription platform.
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It’s the first month of the second half of the year! Let’s make a plan to finish 2026 strong!
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What belongs at the beginning of your book? Brad and Dave discuss whether an anti-AI statement offers creators any meaningful protection, break down the information that belongs on a copyright page, and explore the many ways cartoonists can approach the first page of a story or chapter. The best opening isn’t determined by a universal rule—it should establish the right expectations, reflect the story you’re telling, and give readers a reason to keep going.
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Q.: I’m used to the world of print. Online publication still confuses me, mostly about file prep. My original strip size is 16.25 x 6 inches and 600 dpi in Clip Studio Paint. I export it to Photoshop, where I reduce the file to 144 dpi with resample unchecked. But that then makes the file 67.708 x 25 inches. That seems obnoxiously huge. What should I be doing differently to reduce the dimensions without making the image look like a 6-bit video game image?
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I’ve been seeing this happen a lot recently, so I wanna talk about it. A creative person finds themself at a crossroads, and they need to make a decision. And in a moment of weakness, they do something that dooms them. Now, I’m going to focus on business decisions in this talk, but this can often apply to creative decisions as well.
Maybe it’s a new Patreon tier they’re considering. Maybe it’s a publishing decision. Maybe it’s a Kickstarter reward. And they go to their readers and ask: “Would you support a Patreon tier that featured XYZ reward?”
And — nearly 100% of the time — they end up getting the worst advice imaginable.
That’s because readers are experts in consumption, not creation.
The content you are trying to access is only available to members.Unnecessary tangents in an illustration can be distracting — and kill the composition in an otherwise great drawing. While sketching a page for his Evil Inc comic, cartoonist Brad Guigar discusses tangents and how to avoid them.
Cartoonist and author Dylan Meconis joins Dave Kellett to discuss marketing middle-grade webcomics, working with fans who offer to translate your work, and finding the right balance between control and accessibility. They also share practical advice for cartoonists creating an autobiographical avatar — including how simplification, posture, clothing, line quality, and tone can make a character feel unmistakably like you.
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