Get out your calendar and start circling dates. It’s time to do a little webcomics planning.
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To run a successful Kickstarter campaign, you must understand the concept behind the Kickstarter Ladder. The Kickstarter Ladder works like this: You start your backer with a reward at a very low price. A digital reward works excellently here: Low cost and no shipping.
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When does a running gag stop being funny — and where does it start, for that matter? Cartoonists Brad and Dave must first agree on what a running gag is! Next, they’ll talk about aesthetics — in other words, how does one develop their editorial eye? Finally, Dave reviews his accounting from last year’s San Diego Comic-Con and discusses how it influences his decisions for this year’s show.
Today’s Show
Summary
In this episode of Comic Lab, hosts Dave Kellett and Brad Guigar explore the nuances of humor in comics, focusing on the use of running gags and tropes. They discuss the importance of timing, audience familiarity, and the subjective nature of humor. The conversation also delves into the challenges of building an audience in webcomics and the significance of developing an editorial eye for creators. Through various examples, they highlight how running gags can engage audiences while cautioning against overuse. In the next topic, Brad Guigar and Dave Kellett discuss the importance of critical reading and learning from excellent and poor comic industry works. They emphasize the need for creators to develop an editorial eye by consuming a wide range of content, understanding audience expectations, and being open to honest feedback. The episode finally touches on the economic realities of attending comic conventions, particularly San Diego Comic-Con, and how creators can navigate the changing landscape of the comic industry.
Takeaways
When Patreon first unveiled its free membership feature, I was not a fan. After all, Patreon is a phenomenal monetization tool, but it was never delivered on discovery for creators. And building a tier for non-paying members seemed counterintuitive. After using it for a while, I’ve come around to seeing the wisdom in a free-membership tier. Nevertheless, it will be essential to have a strategy for converting those free remembers to paying members.
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In a recent episode of The Wrong Way, I used a double-outline pen in Clip Studio to draw lasagna noodles. Today, I’m going to show you how that tool works — and I’m going to show you a drawing process that takes that idea to the next level.
The content you are trying to access is only available to members.In sharing advice on promoting a Kickstarter campaign, I suggested recording yourself giving a tour of your studio or workspace. I mentioned talking about the equipment you use and the special items you keep nearby — tchotchkes, trophies, mementos, etc. And I included a reminder to be sure to mention that you’re recording this video to “celebrate” your Kickstarter, use links, etc. Now, here’s the fun part. As you post this video on social media, your followers will comment about the stuff they see in the video. That’s YOUR cue to post follow-up videos with stories/commentary about those things (and more mentioned of the Kickstarter, of course! Here’s how this strategy worked for me.
The content you are trying to access is only available to members.Social media has convinced an entire generation of creators to focus on numbers — followers, subscribers, likes, shares, and other engagement metrics. However, focusing on numbers can often lead an artist to make bad decisions.
Today’s Show
Looking over the dashboard for my past Kickstarter campaign, I saw something jaw-dropping.
Although I’m Kickstarting two physical books, my most popular reward tier is a digital-only package. In fact, the five digital-only reward tiers in my campaign have combined to make about 20% of the money I’ve raised so far.
Better yet, I don’t have to pay for shipping.
It seems counterintuitive, doesn’t it? After all, a Kickstarter is all about physical merchandise.
But those digital reward tiers — and digital add-ons — will help you meet your goal quicker and push that Kickstarter further.
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You want to write longform stories that are brisk and engaging, and yet you also want to optimize your comic to use social media to build an audience. It feels impossible to write a quality story and succeed on social media at the same time, doesn’t it? It’s not. Welcome to a publishing method I’ve developed called Mutli-Channel Publishing. MCP helps you to do both.
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Last year, I launched my first Kickstarter in over four years. I was shocked at how rusty I had gotten! Here’s a list of ten promotional ideas that I used to keep me on track.
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