In sharing advice on promoting a Kickstarter campaign, I suggested recording yourself giving a tour of your studio or workspace. I mentioned talking about the equipment you use and the special items you keep nearby — tchotchkes, trophies, mementos, etc. And I included a reminder to be sure to mention that you’re recording this video to “celebrate” your Kickstarter, use links, etc. Now, here’s the fun part. As you post this video on social media, your followers will comment about the stuff they see in the video. That’s YOUR cue to post follow-up videos with stories/commentary about those things (and more mentioned of the Kickstarter, of course! Here’s how this strategy worked for me.

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