When you’re starting a new story, it’s very tempting to deluge your reader with all of the details of this new world you’ve created in your head. After all, you’re excited to share it with them — and there’s a lot to share! But beware the infodump! Like a casual date that gets too clingy too fast, it’s bound to turn off your audience.
ComicLab Ep 230 — “I can’t make time for Patreon rewards!&...
Cartoonists Brad Guigar and Dave Kellett talk about what to do when you just can’t make time to create Patreon rewards. ON THIS WEEK’S SHOW… Can’t make time for Patreon rewards? Avoiding overdrawing Update: Pineapple juice Update: Elon Musk’s plan […] ↓ Read the rest of this article...Read more
Webcomics Confidential: Posting schedule… is more content always...
This is a biggie. Social media tells us that more is more. More posts, more often, more success. But is that true. Can you build a better career offering hamburger five times a week than you can offering steak twice […] ↓ Read the rest of this article...Read more
Webcomics Confidential: Building a supporting cast of characters
Let’s talk about developing a compelling supporting cast of charactersRead more
ComicLab Ep 229 — “Do I really need fans?”
Cartoonists Dave Kellett and Brad Guigar discuss the importance of audience building before a crowdfunding. ON THIS WEEK’S SHOW… Do I really need a fan base to launch a Kickstarter? Four-panel longform story comics The Four Cs used by a $1b software […] ↓ Read the rest of this article...Read more
Webcomics Confidential: Calendars
Should you produce a calendar to sell to your followers? There are some pretty serious pitfalls we should discuss first.Read more
Webcomics Confidential: Ideating on paper
I’m a big believer on ideating on paper. Once I have my plan, I switch to digital, but there’s something about the visceral connection of using paper that connects better for my brain.Read more
Webcomics Confidential: Finding YOUR motivation
I can’t tell you how to get motivated. Neither can anyone else. (Chances are… if someone tells you they can, they’re trying to sell you something.) Your motivation is a part of your personal makeup as an artist. And, truthfully, […] ↓ Read the rest of this article...Read more
Last year Artfol debuted, positioning itself as “a social-media network for artists.” Eschewing the traditional algorithm approach, it promises an improved platform for creative people. On this day in 2021, I (correctly) gave Artfol a high probability for failure. Understanding why is an important part of understanding social media in general.
What’s so bad about a social-media app for artists?
It’s the same problem we see on social media all the time. A cartoonist wants to promote their new comic, to what do they do? They find a Facebook Group for webcartoonists, and they start posting “Hey! Look at my comic!“
They might even get some engagement. The first few times. Some nice people might even tell them nice things about the comic.
But this is — in no way, shape or form — going to build the readership this cartoonist is going to need to take their comic to the Next Level.
What does this have to do with Artfol?
They’re marketing themselves as social media for artists.
See the problem?
If you jump onto a social-media platform for artists, you’re engaging in the exact, same pursuit as the person who posts “Look at my comic” on a Webcomics Facebook group.
Everyone on Artfol right now is an artist. And everybody using the app currently is very concerned with one thing: Posting their art and acquiring new readers. But there are no readers there! Only artists. (And other artists make lousy readers!)
That’s why engagement is going to be zilch. The users are not there to engage. They’re there to be engaged with.
That’s why Twitter, for example, is so effective. It’s a place for content. That’s what brings in people who are likely to be future readers. What’s the most engaging content? Images and video. In other words — art.
Do you want a social-media platform that’s preferential to artists? Several already exist. Take your pick among the three top choices: Twitter, Facebook and Instagram.
Cartoonists Brad Guigar and Dave Kellett discuss mistakes that comic creators are making on Patron that are costing them money. Today’s show is brought to you by Wacom.
Questions asked and topics covered…
- Stop saying “Support me on Patreon!”
- People want things for their money — stop talking about what’s in it for YOU, and start talking about what’s in it for the BACKERS.
- Get rid of your $1 tier
- The $2 level is a Support tier. Don’t give away rewards at this level
- Too many tiers
- Too much CHATTER in your tiers
- Don’t offer Physical rewards
- Social media messaging — frequent, consistent and significant
- Inconsistent delivery — Want a monthly pledge? Then you need to offer a monthly reward.
- Successful Patreon strategies that work
- How to UNpublish a Patreon tier
- Encouraging a young cartoonist
Pro Tips: 15 Things to Post of Patreon When You Don’t Know What to Post on Patreon: Great ideas for exclusive rewards
A common, everyday mirror is one of the most overlooked tools in a comics creator’s studio. Here are three ways it can improve your work.The content you are trying to access is only available to members.
Cartoonists Dave Kellett and Brad Guigar talk about how understanding self-publishing can make or break your career in comics.
Questions asked and topics covered…
- Understanding self-publishing can make or break your career in comics
- Dividing your readers into groups — early vs late… active vs passive
- Kickstarter conundrum
What if I offered a small promo box that participants could add to their site. The box would randomly generate a small banner and link to comics from other participants. Are you in or out? I think the answer should be out.The content you are trying to access is only available to members.
Here’s some excellent advice on increasing engagement on social media.The content you are trying to access is only available to members.