Cartoonists continue to use newsletters to leverage their audience-building potential, and they struggle with the same question: What should I write in my newsletter? To make this easier, I’ve delineated three basic types of newsletter posts — each with its role in generating new readers for your comic.
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It can be frustrating to “hit the wall” in your creative output, but — speaking from experience — that wall isn’t a wall. And once you realize what’s happening, you’ll feel much better about your journey as an artist.
As creative people, we often feel exhilaration when our brains are storming, our synapses are firing, and our output is exciting. These are the moments we live for!
But it’s not constant. Sometimes, creativity comes much slower. During those times, it feels as if we’re not progressing, and the excitement that comes from finding something new is a long-distant memory.
If you talk to many artists during those times, they’ll tell you their creativity has “hit the wall.”
But speaking from experience and perspective, I can assure you this is not the case. What you’re experiencing is not a wall but a plateau. It feels as if you’ve come to a full stop because you’ve stopped experiencing that exhilarating upward “whoosh” of creativity. But you are now on a horizontal plane.
That’s an important distinction. You can move forward on a horizontal plane. It may not be as thrilling as a vertical “whoosh,” but you must move forward.
After all, this is where you learn about yourself as an artist. This is where you build speed. And muscle memory. This is where you master all the things that became apparent during your last explosion of creative energy.
Moving forward is the only way to get to the next “whoosh” of creativity. Trust me; the burst of artistic energy after a long plateau is a satisfying experience.
Don’t get frustrated about “hitting the wall.” See it for what it is — a preparation for the subsequent big explosion of creativity.
Jumpstarting creativity
Here are some excellent strategies for getting your brain working again after you feel as if you’ve hit a wall:
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A listener asks if there are any comics that the comics dads think are essential reading for being a comic creator. They sure do… and it’s not what you’d expect!
Today’s show
Romance novels
“Must-Read” Comics List
Summary
Cartoonists Brad Guigar and Dave Kellett explore the value of romance novels in storytelling, contrasting their narrative preferences. Brad advocates for the insights gained from romance, while Dave expresses a preference for macro stories over micro narratives. Next, a listener asks if there are any comics that the comics dads think are essential reading for being a comic creator.
This conversation delves into the evolution of comic storytelling, exploring influential works and characters that have shaped the medium. The speakers discuss the importance of understanding tropes, the impact of classic comics, and the significance of personal taste in appreciating the art form. They also touch on modern webcomics and the challenges of concluding long-running series, highlighting the diverse narratives and styles that continue to emerge in the comic world.
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This is when creativity seems to be at an all-time high everywhere you look. From carved pumpkins to costumes to haunted houses to the really scary stuff like, well…
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It’s pretty easy to see the influence of manga on comics being produced today. Scrolling through Webtoons, it’s obvious that an entire generation of young comic creators cut their teeth on comics originally made in Japan. In general, that’s tremendous! The creativity, the kinetic energy, the jaw-dropping art — it’s all worthy of emulation. But when it comes to word balloons, something’s getting lost in the translation.
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One of the benefits of publishing comics on Substack is its powerful SEO capabilities. Since comics are image-based, they’ve traditionally missed out on such opportunities, and this platform nicely compensates for those deficiencies. The only problem is that most of us are ignoring this step entirely.
Post Settings
Many creators rush through the next step — the Post Settings — after formatting a comic update or a newsletter edition. After all, it’s the same old stuff we hate: Tags, social-media previews and SEO options. But spending a few minutes here can help drive your work to new eyes — and that’s the reason we’re all on the platform in the first place. If you look at the Post Settings, under the scheduling data, you’ll see two important fields: Social preview and SEO options.
You’ll notice that it’s already populated with content from your post. It uses the first image in your newsletter — cropped according to a preset in your settings. The text is pulled from your subhead. If there’s no subhead, Substack defaults to the first sentence in your post. None of these are optimal.
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As he prepares to launch his new Kickstarter at newevilbook.com, Brad Guigar tells co-host Dave Kellett that he’s decided to eliminate all international shipping except for Canada! Between VAT taxes, new regulations, tariffs, and other uncertainties, he’s decided it’s just too risky. But first, a listener wrestles with his new role as a comics publisher. Is he helping out some friends, or is he a greedy capitalist?
Today’s show
Becoming a comics publisher
Is it important to have an art style?
Overseas shipping
Summary
In this episode, cartoonists Brad Guigar and Dave Kellett discuss the intricacies of comic publishing and the importance of ownership in the comic industry. They delve into the ethical considerations of being a publisher, the necessity of clear contracts, and the financial math behind comic sales. The conversation also touches on the significance of developing a personal art style. The comics uncles delve into the intricacies of drawing and artistic styles. To close out the show, the fellas talk about the challenges of international shipping for comic creators. They explore the evolution of personal style in art, the inevitability of developing a unique style, and the complexities of managing multiple styles. The conversation also addresses the current issues surrounding international shipping and tariffs, particularly for creators looking to launch Kickstarter campaigns. The hosts offer valuable insights and guidance for navigating these challenges while upholding artistic integrity and achieving profitability.
Merry Christmas — and Happy New Year! Set down the sunblock, and step away from the pool. It’s time to start planning for December and January.
I know it’s hard to get into the spirit, but this is the time to start working on merchandise for the holiday shopping season. In recent years, webcartoonists have offered an increasing complement of holiday goodies that have ranged from specialty T-shirts and mugs to holiday-themed greeting cards. And let’s not forget to add calendars to that list. Those will start appearing in stores by November — at the latest!
So, let’s take a closer look at some of those specialty products and how we can start working now to be ready to compete when the snow falls.
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The ability to create Draft Layers — and apply Draft Layer settings to entire folders — is a huge part of what makes Clip Studio special. Here’s a brief tutorial to get you pointed in the right direction!
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Patreon’s Collections feature enables creators to group and catalog content. This is a tremendous step forward for how comics creators can use the crowdfunding app.
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