If you’re like many of us, you’ve abandoned advertising long ago. But that space that used to be devoted to earning revenue hasn’t lost its value. It’s as important as ever!
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You might be missing a significant opportunity to promote your Kickstarter.
When you initially set up your Kickstarter, you gave it a title. You should set aside time at least once daily to search for this title on your social media platforms, especially Twitter and Facebook.
Here’s why. When a backer pledges, they are encouraged to share their happiness with a couple of buttons, one for Facebook and the other for Twitter.
This brings up a lovely pre-formatted message but doesn’t include your social media handle!
And that means you may be getting personal endorsements out there and don’t even know it!
This can be a crucial part of your promotional outreach because, let’s face it, nothing beats a personal endorsement.
And as a content creator, chances are you have a much bigger following than your backers.
Therefore, to maximize the effectiveness of that endorsement, you need to repost it or retweet it.
But if you don’t look for it, you’ll never know it’s there.
Long ago, Patreon revolutionized how independent artists make a living. But many of us are still struggling. And for some, the reason isn’t the quality of their work. Instead, it’s applying a bad Patreon strategy — and suffering the consequences.
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For many independent comic creators, our income falls under the “gig economy.” That income must be reported to the IRS. Here’s how to handle those unique tax responsibilities.
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As they attempt to save the marriage of one of their listeners, Brad and Dave consider the best path for a cartoonist who wishes to pursue a master’s degree. Would a Master’s in Fine Arts be the right choice, or would a Master’s in Business Administration be the better option? Considering the expense, perhaps the best choice is to avoid both! After grappling with that dilemma, Susan MacTaggart stops by to share a personal affirmation with a member of the ComicLab community.
Today’s Show
I was surprised when I recently received a question about a “top webcomics list” site. I wrote advice against participating in those back in 2010, and the entire topic has dropped from my radar ever since. Sites like this are still out there, and cartoonists are still trying to use them for audience building. I’ll tell you why that isn’t good.
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Get out your calendar and start circling dates. It’s time to do a little webcomics planning.
The content you are trying to access is only available to members.To run a successful Kickstarter campaign, you must understand the concept behind the Kickstarter Ladder. The Kickstarter Ladder works like this: You start your backer with a reward at a very low price. A digital reward works excellently here: Low cost and no shipping.
The content you are trying to access is only available to members.When does a running gag stop being funny — and where does it start, for that matter? Cartoonists Brad and Dave must first agree on what a running gag is! Next, they’ll talk about aesthetics — in other words, how does one develop their editorial eye? Finally, Dave reviews his accounting from last year’s San Diego Comic-Con and discusses how it influences his decisions for this year’s show.
Today’s Show
Summary
In this episode of Comic Lab, hosts Dave Kellett and Brad Guigar explore the nuances of humor in comics, focusing on the use of running gags and tropes. They discuss the importance of timing, audience familiarity, and the subjective nature of humor. The conversation also delves into the challenges of building an audience in webcomics and the significance of developing an editorial eye for creators. Through various examples, they highlight how running gags can engage audiences while cautioning against overuse. In the next topic, Brad Guigar and Dave Kellett discuss the importance of critical reading and learning from excellent and poor comic industry works. They emphasize the need for creators to develop an editorial eye by consuming a wide range of content, understanding audience expectations, and being open to honest feedback. The episode finally touches on the economic realities of attending comic conventions, particularly San Diego Comic-Con, and how creators can navigate the changing landscape of the comic industry.
Takeaways
When Patreon first unveiled its free membership feature, I was not a fan. After all, Patreon is a phenomenal monetization tool, but it was never delivered on discovery for creators. And building a tier for non-paying members seemed counterintuitive. After using it for a while, I’ve come around to seeing the wisdom in a free-membership tier. Nevertheless, it will be essential to have a strategy for converting those free remembers to paying members.
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