Substack is one of the few social-media newcomers that actually produces visible results. It delivers audience-building, reader retention, advanced messaging, intelligent analytics, savvy promotion, and discovery. Better yet, it has a user interface that’s a joy to use. So why are so many cartoonists perplexed by it? Brad and Dave do a deep dive into this new platform and offer strategies for using it effectively.

ON TODAY’S SHOW

• Substack user guide
• How much worldbuilding should you do when you start?

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