One of the glaring drawbacks to using Instagram for social-media outreach is the inability to post a hyperlink in a post. It makes generating any kind of valuable engagement on the site nearly impossible. For this reason, the one link you’re allowed in your profile has to do some heavy lifting. That’s why Linktree was developed. It uses one link to produce a table of links that the user could use to navigate to one of several options. But Linktree, itself, has some problems.
Linktree inserts its own branding in the free version. Additionally, there are no analytics available for the traffic that moves through Linktree. (These issues are addressed for users of the Pro version of the software, which is $6/month.) Even more troubling, some Linktree users have reported that their Linktree URL got their Instagram pages marked as spam.
But the biggest reason against using Linktree is this: It’s so darned easy to do this yourself! This is especially true if your website is responsive. That means it delivers a specially formatted page to people based on their device. Desktop users get one version, and people who are using smartphones to access your site get a small-screen version. (And if your site isn’t responsive by now, you’re way behind the curve. Get busy.)
You can build your own Linktree-style page — with links to all of your different projects and social media on your own site. And you can even add some elements that aren’t available to any Linktree users. For example, what’s stopping you from adding a comic intro at the bottom of the list? Or a personal profile of you as a comics creator? Or a coupon good for a discount at your online store? And, of course, you can handle any branding issues (your logo, for example) without the $6/month surcharge.
As a cherry on top, all of the traffic generated to this page will be trackable by your site’s analytic software — giving you more insight into how users are interacting with it.
Linktree is a deceptively easy solution to a common problem. It’s greatest strength is in its simplicity. Luckily, that makes it a tailor-made DIY project.