At the end of every year, I do something that used to feel a little scary—but now feels absolutely essential: I audit everything.

Not just my comics. Not just my finances.
Everything.

Where am I spending my time?
What’s actually working?
What am I doing out of habit instead of intention?

When I did that audit at the end of 2025 (and honestly, the seeds were planted back in 2024), one thing became painfully clear: my promotional strategy had turned into a mess of inertia, obligation, and wishful thinking.

I was doing too much—and getting too little in return.

So for 2026, I’m simplifying. Radically.

I call it the 2-2-1 Rule, and it’s the promotional framework I’m using going forward.

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