A listener asks: “Should you judge a book by its cover?” Cartoonists Dave Kellett and Brad Guigar say… YES! Next, a cartoonist who is too embarrassed to promote his own work gets some encouragement and words of advice from the veteran comic creators.

TODAY’S SHOW

• Should you judge a book by its cover?
• Too embarrassed to promote

Takeaways

• A book’s cover plays a significant role in its marketability.
• It’s important to design a cover that reflects the content of the comic.
• Promoting comics can be challenging, especially in unexpected social situations.
• Introverts can find it difficult to promote their work in person.
• Having a decoy website can help ease the promotion process.
• It’s okay to feel uncomfortable discussing your work with strangers.
• Using humor can help deflect awkward conversations about your work.
• Online promotion can be more effective than in-person promotion.