Webcomics.com Poll: What is your strongest promotional tool?
This month’s question:
This month’s question:
I’ve been experimenting with a new approach in Reader Outreach that I’m having very good results with. I’ve started designing several small promos (300×50 pixels) to rotate in a position directly over my comic. The reader response has been strong.
Here’s how I set it up:
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It’s time for another Hot Seat, and it’s been a while since we discussed some cartooning fundamentals, so let’s do a Lettering/Word Balloon Hot Seat.
I’ve often said that improving in this area can make a “Meh” comic look great overnight. And I’ll bet you don’t give your lettering half as much thought as you ought to. So let’s dig in. If you want to participate, hit me in the Comments section below with the following information:
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Here’s a great little productivity tip that has made it much easier for me to manage everything from readers mail to administering my Patreon campaign.
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This post originally ran May 10, 2010. If you’ve ever been curious about the kind of information, tutorials and advice that you’ll get as part of your subscription to Webcomics.com, this is a good example.
If you’d like to join the site, you can get a 12-month subscription for $30 — or you can get a one-month Trial for $5 … with no obligation after your 30 days expire. For less than three bucks a month, you can get a steady flow of information, tutorials and advice targeted towards your webcomic business — plus a private forum to discuss issues with other professionally minded cartoonists.
We were at a panel discussion — it may have been in San Diego — one year and the question was asked: When should I give up?
The guy had been working on his webcomic for a number of months (perhaps over a year or so).*
My philosophy on this remains unchanged. And it’s based on my “worst-case scenario” thinking I’ve shared here before — in that I ask myself if I can live with the worst-case scenario. If I can, it’s a justifiable risk for me.
What’s the worst-case scenario if your webcomic never pans out? What if webcomics are a flash-in-the-pan, and all of the major success has already been snapped up by the others who arrived on the scene earlier than you?
The answer for me is that I will have had several years of doing what I love to do best — creating comics for an appreciative audience. See, I couldn’t have reached my audience before Webcomics. And all I’ve ever wanted was to be a professional cartoonist. Webcomics has made all that possible.
What — as that hard-drinking Calypso poet, Jimmy Buffett, once lamented — “If it All Falls Down“? (Read the lyrics… you’ll see what all us creative types struggle with this.)
I will have had several years of being able to realize a childhood dream.
How many people get that in their lives?
Damned few, pal.
You take those skills you learned — and the name that you’ve hopefully made for yourself doing a comic that was read widely and appreciated by a number of people — and you move on to the Next Thing.
Comics have been around for over a hundred years. In that time, the basic format has changed very little from those early “Mutt and Jeff” strips.
That makes me confident that strips have a life that will go on for a decent stretch further. I’ve written before why I think comic strips in particular have a power that makes them viable well beyond my lifetime.
But even if I’m wrong about that — in that particular worst-case scenario — there will always be the basic human need to tell stories. And there will always be those among us who do that with a combination of words and images.
There will always be cartoonists.
You may never quit your day job. You may never make this a career.
And, realistically, if that’s what you’re in it for, you’re setting yourself up for a disappointment.
But if you’re in this thing because you NEED to… because there is no other way of self-expression that satisfies your itch.
Then your worst-case scenario is the same as mine. You’ll have years of satisfying creation behind you… maybe a few books to show your kids… maybe a few fans who remember you fondly…
And that ain’t so bad.
——-
* After Scott, Kris, Dave and I started doing the Webcomics Weekly podcast and the “How To Make Webcomics” book, I started to experience something I’ve come to name “The Nine Month Itch”: After nine months, many, many people expect to have become a Major Internet Sensation — and are despondent if they’re not. This guy may very well have made it past the nine-month mark, though.
Your Google PageRank is a score that affects everything from your position in a search-engine return to the quality of the ads your site displays. And although we’ve already shared several ways to improve your PageRank, I wanted to talk about one way that many of us might be inadvertently damaging our own PageRank. It’s something you probably do every day without thinking twice — and it’s something you can easily fix.
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Here are the last two participants in this round of Hitch It / Ditch It Hot Seat critiques. This is a unique opportunity for us to get down-and-dirty with the craft of comics — and some of the best practices of business, marketing, social media and more.
The “Hitch It / Ditch It” Hot Seat is one of the more popular of the critique series. The rules are simple: I go to your site and point of one thing you’re doing well, and one thing that might stand some improvement.
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For those of you here who may be effected: The Art Institutes is closing 15 of its campuses. If you attended one of these schools, you may be in for some good news…
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It’s the return of the Webcomics.com poll!* Look for it every time you sign in, in the right-hand column of the site!
In the previous poll, I asked where the majority of your income as a webcartoonist came from.
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This post originally ran May 1, 2014. If you’ve ever been curious about the kind of information, tutorials and advice that you’ll get as part of your subscription to Webcomics.com, this is a good example.
If you’d like to join the site, you can get a 12-month subscription for $30 — or you can get a one-month Trial for $5 … with no obligation after your 30 days expire. For less than three bucks a month, you can get a steady flow of information, tutorials and advice targeted towards your webcomic business — plus a private forum to discuss issues with other professionally minded cartoonists.
The key to making your Web site look the way you want it to look is learning CSS. But that’s a skill that few webcartoonists have at the ready — and it’s one that few of us want to invest the time to learning.
Thanks to Philip M. “Frumph” Hofer, I got a CSS crash course — and a sneaky tip to guiding me through applying my new know-how to become a self-taught CSS wizard. (Note: hit the Comments section of the original post for some additional tech notes and tips for doing this using other browsers.)
The first step is installing the Chrome browser from Google. Firebug — the app that we’re going to use to inspect the CSS on our sites — is also available for the Firefox browser, but Frumph frowned on Firefox for this use.
Next, obviously, we’re going to install Firebug Lite. Simply click that link from your Chrome browser and follow the install instructions on the screen. Once you’ve successfully installed Firebug, there will be a little insect icon in the upper right-hand corner of your Chrome browser.
(Click on each image for a larger view)
Mouse to any open space on your Web site (not on a link, 0bviously). If you’re on a PC, right-click. If you’re on a Mac, Option-click. You’ll see a pop-up dialogue box that offers many options. Select Inspect Element.
You’ll get a long window at the bottom of your browser window that looks like this.
Click on the magnifying glass at the upper right-hand corner of that window.
Now, mouse over a part of your site that you’d like to improve.
You’ll see areas highlighted on your site — and corresponding areas highlighted in the Inspector window at the bottom.
The window is split into two sections. On the left is the HTML associated with the highlighted area. On the right is the CSS code that’s being called into play in that area.
And just like that, you know which part of the CSS code you need to alter to adjust that element on your site.
A couple words of warning…
One bit of CSS code might control the look of several different element on your site.
For example, when I altered the Bulleted List style of Webcomics.com, I went to the Forum and saw that the entire style of that section of the site had been changed as well!
(Don’t worry. It’s fixable.)
Also, be sure to give that code in the Inspector a good, hard look. It might be that the code you’re looking for is a few lines higher or lower than the highlighted area.
The more you do it (and learn by trial-and-error) the more this will make sense to you.
Let’s do a quick walk-through of Firebug in action.
Let’s say we wanted to adjust the spacing under those category headers on Webcomics.com.
Mousing over that section shows us this.
In the Inspector window, you will see: html body div#page-wrap div#page -> etc. Those are the HTML elements that encompass this section of the Web site.
Looking through the CSS section, I see “margin-bottom.” Looks like a good place to start. Clicking to the right of the amount (10px), a box opens up.
This is where it gets cool. Type a different amount into that box and then look up at your Web site.
It makes the change — in real time — on the Web page above.
Don’t worry. It’s not permanent (and nobody else visiting the site can see it). But using this feature you can tell:
Here’s something else to pay attention to.
As you mouse over different part of code in the CSS section, you’ll see little checkboxes appear…
Un-checking the code shows you what the affected areas in the page above would look like without that bit of CSS applied. Heck, you can even click under the code and add further variables.
Finally, note that little grey text to the right of each CSS code entry. That tells you which line inside the style.css file it occupies (which can be darned useful to know if you ever have to go hunting for it. In the example above, the CSS code h2.widget-title is on line 843 of style.css.
But unless you’re not going to hunt for it. There’s a better, more efficient way of making changes to your CSS.
Instead of making changes to style.css, you’re going to override it. Assuming you have the Jetpack plug-in installed (and it’s highly recommended that you do), go to your WordPress dashboard and select Appearance -> Edit CSS.
To override that margin in the example above, you would add the following CSS code to the CSS Stylesheet Editor:
.sidebar .widget {
margin-bottom: 20px;
}
Now, chances are, you’re going to do a fair bit of tweaking, and if you’re not careful, this file is going to turn into an unfamiliar mess of tangled code. So add some headers in between these symbols /* */. That will help you find things when you’re looking for them later. Here’s an example:
Once you plug in your override — and save the file — clear the cache* of your site, and your site will now appear to everyone with the CSS override you installed.
* (Varnish HTTP Purge is another highly recommended plug-in)
Does this take the place of learning CSS? No, not really.
But is this an excellent way to familiarize yourself with CSS so it doesn’t seem so unchartable? Well, that was my experience. And that’s the first step to learning, isn’t it? In fact, I spent a couple hours just poking around my own site and seeing what changing different numbers would do. In the process I learned tons about CSS that I didn’t know before. And through a little trial-and-error, I fixed all sorts of things that had been bothering me about my site that I had no ability whatsoever to change before.