Today, the Verge reports that Ad Blocker Plus will strip ads from sites — and replace them with… ads. From the Verge:

Adblock Plus is launching a new service that… uh, puts more ads on your screen.

Rather than stripping all ads from the internet forever, Adblock Plus is hoping to replace the bad ads — anything it deems too big, too ugly, or too intrusive — with good ads, ones that are smaller, subtler, and theoretically much less annoying.

According to the report, Ad Blocker Plus had been doing this in a scaled-down version since 2011. It would (for a fee) “whitelist” certain ads that would show despite the block.

In commenting on the story, the Ad Blocker Plus spokesperson revealed, perhaps, more than they intended…

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