Promote your comic with video
Social media has gotten more sophisticated. Your posts need to adapt. Video outreach is not only easy but, according to strategic marketing agency Insivia, viewers retain 95% of a message when they watch a video ‚ compared to 10% when reading it in text. And since social-media posts with video have 47% more views, according to HubSpot, the time is now to start re-thinking how you’re posting your work — and how video can play a part.
Video DOs and DON’Ts
It’s easy to build a video presentation of your comic. For example, Apple’s iMove, which ships with Macintosh computers, is intuitive and versatile as a video-editing tool. But take some time to avoid some easy mistakes.
- DO keep in mind social-media aspect ratios when prepping your video. A widescreen format isn’t going to be your best bet. And Instagram is going to favor a square shape over anything else.
- DON’T use sound! 85% of Facebook posts are watched with the sound off.
- DO use captions.
- DON’T post a long video. Twitter limits video to 140 seconds. Instagram posts can be 60 seconds. Stories can be longer, but they will be chopped into 15-second segments.
- DO get to the point. A lengthy intro is death on a social-media video.
- DON’T start with a blank screen and fade in. Remember, the first frame may be used for the thumbnail/cover by the social-media platform you post in.
- DO choose an attractive thumbnail/cover image if you have the opportunity
- DO consider closing the video with a call to action.
A panel-by-panel run-through of your comic is a no-brainer. Be sure to leave enough time for a slow reader to make it through all of the word balloons in the panel before advancing the video to the next panel.
If you’d like a quick-and-easy way to do this, upload the comic in a multi-image post for your Patreon backers. Open the post in Patreon’s app, and use Screen Record on your iPhone. (If you don’t have it, go to Settings > Control Center > Customize Controls, then tap the + next to Screen Recording. Android users will have to download an app or unlock the built-in recorder by going through a few steps.
Consider creating a trailer for your comic. Just like a movie trailer, this introduces the central themes in your comic — or in the latest chapter of an ongoing-storyline comic — and entices the viewer to find out more. This is also an excellent way to promote a new downloadable eComic.
Why stop there? Record yourself reading your comic and sync it to a panel-by-panel pan-through of your comic. Upload it on YouTube. Check out the Comicstorian channel to get some ideas.
Tutorials and time-lapse videos
We already discussed the effectiveness of time-lapse videos, but why stop there? If you livestream or record process videos for your Patreon backers, pull a clip and record a quick voiceover (and/or add some captions) and explain why you’re doing what you’re doing. Artists and non-artists alike enjoy learning about how art is made.
Don’t stop there
You got into comics because you wanted to be creative. So get creative! When I was looking for a new way to share clips from my podcast, ComicLab, I turned to my UArts intern, Asia Blackshear, and encouraged her to tackle it as an animation project. The result was a series of video posts that generated excellent engagement.