In an earlier piece for Webcomics.com, I emphasized the importance of personal branding on social media. I said:

Is [my personal brand] accurate? Yes and no. All of the [descriptions] above are truthful, but my presentation of them is decidedly one-sided.

For example, if you follow me on social media, you’re going to hear a lot about my successes. I’m going to post positive stuff all day long. You’re going to hear much less about my failures and shortcomings. Is that because I don’t experience them? Hell, no.

It’s because I know why I’m on social media.

And it ain’t to tell you about my failures.

Let’s talk some more about that, shall we?

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