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Should you be prepping for a subscription-based future?

One of the major developments of 2015 is the sudden spike in ad-blocking software. In October, I wrote that Web publishing had seen the tipping point for ad blockers — in other words, we’ve crossed a threshold that we can’t cross back over. Use of ad blockers has started reaching mid-level users (instead of being a feature used only by the tech-savvy among us). And that means that consumers will soon come to expect this feature. Furthermore, if Firefox or Chrome were to cease their support of ad-blocking software, a new browser would pop up and gobble up the dissatisfied consumers.

Nope, we’re not going back to an ad-supported publishing system.

Where are we going? I’m glad you asked.

The content you are trying to access is only available to members.

by Brad Guigar on December 9, 2015
Posted In: Advertising, Digital publishing
Comments available to logged in users only.


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