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‹ Best of Webcomics.com — Sept. 2015 Social media — “I don’t know what... ›

Decreased ad revenue may change webcomics business model

To be fair, the writing has been on the wall for a long time. Revenue from banner advertising has been steadily tapering for the last few years, and, as I’ve written earlier, we’ve crossed the tipping point of ad-blocker usage.

PageFair, which has been doing an excellent job of tracking this trend, makes it very easy to see how ad-blockers have skyrocketed in popularity since 2013.

adblock-graph

Comparing my 2014 ad revenue to this year’s numbers made it crystal clear. I use Google DFP to administer ads from several sources. Tribal Fusion and Google AdSense are the top two. Here’s a comparison of each. However, it’s worth noting that the TF revenue is about 4-to-5 times larger than what I’m making through AdSense.

ads graph

Unfortunately, ad revenue was a major factor in the traditional webcomics business model. The truth is, webcomics were never given away for free. Primarily, these  sites generated income by turning pageviews into banner-ad revenue.

That market is changing. And as a result, our business model is going to have to change — significantly.

Here are a few thoughts on how our business may change over the course of the next several months.

The content you are trying to access is only available to members.

by Brad Guigar on October 7, 2015
Posted In: Advertising
Comments available to logged in users only.



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