Social networking sites like Twitter, Facebook and Google+ have immense potential for spreading the word about your comic cheaply and efficiently.

I’m particularly impressed with Twitter’s ability to generate viral marketing — to the extent that I bought a monthly membership to 14Blocks so I could try to aim my message to the times when the greatest number of my followers were potentially logged-in to Twitter. In fact, every Sunday evening, I use 14Blocks to map out the entire week planning site-related tweets — comic updates, blog teases and other scheduled activity — for peak traffic times.

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