Using eCPM to gauge Project Wonderful
In talking about ADSDAQ a while back, we came across eCPM as a unit of measure. In researching the topic, I’ve found that it’s a pretty useful tool for comparing how your ads are doing.
eCPM stands for “effective cost per thousand impressions.” ADSDAQ uses it, and so does Google AdSense.
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on July 27, 2010
Posted In: Uncategorized