Looking over the dashboard for my current Kickstarter campaign, I saw something jaw-dropping.

Although I’m Kickstarting two physical books, my most popular reward tier is a digital-only package. In fact, the five digital-only reward tiers in my campaign have combined to make about 20% of the money I’ve raised so far.

Better yet, I don’t have to pay for shipping.

It seems counterintuitive, doesn’t it? After all, a Kickstarter is all about physical merchandise.

But those digital reward tiers — and digital add-ons — will help you meet your goal quicker and push that Kickstarter further.

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