The four-panel comic strip is dead! Long live the four-panel comic strip!
Since the very beginning, the newspaper comic strip followed a simple, practical rule: three to four panels arranged in a horizontal row. That format wasn’t an artistic preference so much as a logistical necessity. Newspapers were designed in columns, and comics had to fit neatly into that grid. A long, horizontal strip made perfect sense when your canvas was a broadsheet page spread across a kitchen table.
But that world is gone.
Today, your reader isn’t holding newsprint. They’re holding a phone.
And that changes everything.
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