As last year came to a close, it was becoming frustratingly clear that social media has been failing to deliver what we traditionally relied on it for — reaching our current readers and finding new ones. So this year Brad is trying out a new platform — Subsack. But that comes with a whole new learning curve — and more than a few ethical issues to wrestle with!

SHOW NOTES: Two points of clarification. First, the question is raised whether a user can export an email list from Substack. This is, indeed, a feature. Secondly, Dave asked Brad which of his social media platforms has the biggest user base. Brad’s answer was Twitter, but upon further review, it’s TikTok. That fact puts the ensuing discussion into a slightly different framework.

ON THIS WEEK’S SHOW…

• Substack
• Steamboat Willie in the public domain