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The future of ad blockers?

Today, the Verge reports that Ad Blocker Plus will strip ads from sites — and replace them with… ads. From the Verge:

Adblock Plus is launching a new service that… uh, puts more ads on your screen.

Rather than stripping all ads from the internet forever, Adblock Plus is hoping to replace the bad ads — anything it deems too big, too ugly, or too intrusive — with good ads, ones that are smaller, subtler, and theoretically much less annoying.

According to the report, Ad Blocker Plus had been doing this in a scaled-down version since 2011. It would (for a fee) “whitelist” certain ads that would show despite the block.

In commenting on the story, the Ad Blocker Plus spokesperson revealed, perhaps, more than they intended…

The content you are trying to access is only available to members.

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by Brad Guigar on September 13, 2016
Posted In: Advertising, Marketing / Social Media
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