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‹ Dip the chip — or else The case against guest comics ›

Stop promoting to other cartoonists!

You see it every day — especially if you’re a member of any webcomics-themed Facebook groups. It’s ubiquitous. It’s pointless. It’s almost entirely useless. But more importantly, it belies a huge lack of understanding about the nature of promotion.

It’s cartoonists promoting their work to other cartoonists.

Let’s discuss why it’s so bad — and more importantly, let’s identify some much more effective methods of promotion!

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by Brad Guigar on August 19, 2015
Posted In: Advertising, Marketing / Social Media
└ Tags: Promotion
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