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‹ “One the Spot” Hot Seat Critique: S... Comic Easel Child Themes ›

Rethinking the comics archive

At the beginning of the year, I wrote a post titled “Rethinking the ‘Webcartoonist’s Secret Weapon’.”Β In it, I described how the decrease in ad revenue that I was experiencing was making me look at my archive in a different way:

“The archive was once the webcartoonist’s secret weapon. A big archive meant big ad-revenue dollars. Binge-readers generated significant returns on CPM advertising, and long,winding archives means plenty of SEO-based opportunities for a new reader to discover you.

Although SEO discovery is still important, ad revenue is a much smaller factor than it was a few years ago.”

I’ve been carrying that re-thinking a little further, and I’d like to share my thoughts with you.

The content you are trying to access is only available to members.

by Brad Guigar on March 14, 2016
Posted In: Marketing / Social Media
Comments available to logged in users only.



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