Recently, after reading my critique of a member’s Patreon campaign, a fellow subscriber wrote:

Here’s something that scares me about this sort of crowd-funding : When is it acceptable to make changes, and how do you do that?

How drastically can you change things like the goal before users feel like you’re moving the goal posts and taking advantage of them? I assume you’d do it at the end of a month so you’re not literally lying to them, but do you worry about it still feeling like a bait and switch? Does etiquette require that you announce changes some period ahead of time? …How quickly can you make those changes without angering customers?

Here are a few DOs and DON’Ts

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