• Home
  • Contact
  • FAQs
    • What is Webcomics.com?
    • Member Benefits
    • How To Post an Article or News Item
    • How to Post a Webcomic on the List
    • How to Post a Comic
    • Terms of Service
  • WebComics List
  • Benefits
    • Print Vendors: Get multiple quotes
    • Banner stand: Discount
    • Consultation discount
    • “How To Make Webcomics” book: discount
    • “Webcomics Handbook”: discount
    • ALL benefits
  • My Account
    • Welcome
    • What is Webcomics.com?
    • My Subscription
    • Join us!
  • Account
  • Membership List
Twitter Email RSS

Webcomics.com

How To Make WebComics

Webcomics Handbook

‹ Q2 ad slump — What to do Hot Seat Critique — Patreon edition ›

Kickstarter — The add-on reward

Forget the Stretch Goal. The Add-on is where it’s at — especially if it’s a digital add-on!

Whenever a Kickstarter campaign attains its goal, it’s expected that the creator will announce a Stretch Goal. I know that was the expectation when I hit my funding goal with two weeks of campaigning to go. But I really didn’t have a good Stretch Goal lined up. My readers have never strongly supported merchandise outside of the graphic-novel line, so maquettes, action figures and toys were out.Heck, I’ve never even seen a strong enough demand for hardcover editions to justify that expense. Besides, adding all of that stuff to the mix means accounting for extra shipping expenses, and I wasn’t certain that I was going to be able to hit a Stretch Goal if it accounted for all of the extra money that would be needed.

And — really — now that I’ve reached my goal, isn’t it wiser to simply run up the numbers for the current Kickstarter? I mean, I have a three-volume omnibus book that I want to pitch to my readers, but I think it’s better to let that stand on its own merits — with its own Kickstarter.

However, I did want to maximize the money I’d be able to generate in the next two weeks of Kickstarter funding.

And that’s when I discovered the beauty of the Add-on.

The content you are trying to access is only available to members.

Share this:

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
by Brad Guigar on April 11, 2016
Posted In: Marketing / Social Media
└ Tags: add-on, Crowdfunding, Kickstarter
Comments available to logged in users only.



Recent comments

  • rpmichel on Humor Writing — One Step at a Time
  • Stan! on Should you do a 2025 calendar?
  • Jaycee Knight on Some brilliant marketing advice — and a warning
  • Brad Guigar on Some brilliant marketing advice — and a warning
  • Jaycee Knight on Some brilliant marketing advice — and a warning

Search



Webcomics.com Poll

I design my comic specifically for smartphones and digital tablets.

View Results

Loading ... Loading ...
  • Polls Archive

Categories

  • Archive Dive
  • Articles
    • Advertising
    • Art
    • Business
    • Community
    • Conventions
    • Creativity
    • Crowdfunding
    • Digital publishing
    • Image prep
    • Lettering
    • Marketing / Social Media
    • Merchandise
    • Print publishing
    • Tech
    • Web site
      • Web Site Design
    • Writing
  • ComicLab
  • Edited and Ready
  • Events
  • Guest
  • Hot Seat critiques
  • Information
  • Interviews
  • Livestream Chat
  • Mail Bag
  • Member Benefits
  • Promos
  • Site News
  • Surviving Creativity
  • To-Do List
  • Uncategorized
  • Video
  • Webcomics Confidential
  • Webcomics Weekly
  • Webcomics.com Poll

Tags

ad revenue AdSense advertising Comic Easel comments composition contract copyright creativity exercise credit cards Crowdfunding digital lettering digital publishing Facebook holiday Humor IP KDP Kickstarter Kindle legal lettering line weight Longform comics Manga Studio merchandise NCS panels Patreon Promotion PulsePoint readers revenue SEO shipping social media Square taxes trademark Twitter typography Web design word balloons WordPress writing

Recent Posts

  • What to post between comic updates
  • Webcomics Confidential: Putting ideas on paper
  • The vertical-scroll eBook
  • ComicLab Ep 391 — Alaska Comics Camp
  • Estimated taxes are due Monday

Recent Comments

  • rpmichel on Humor Writing — One Step at a Time
  • Stan! on Should you do a 2025 calendar?
  • Jaycee Knight on Some brilliant marketing advice — and a warning
  • Brad Guigar on Some brilliant marketing advice — and a warning
  • Jaycee Knight on Some brilliant marketing advice — and a warning
  • My Subscription
  • Store
  • Terms of Service
  • Account
  • Membership List

©2007-2025 Webcomics.com | Powered by WordPress with ComicPress | Subscribe: RSS | Back to Top ↑