It never ceases to amaze me when I have a hard time finding someone’s comic.

Let me give you an example: I read a Facebook comment from a webcartoonist and my first instinct is to go look at their comic. I click on their name to see their Facebook profile, and… nothing. Likewise, when I get an e-mail from a fellow webcartoonist, asking advice. The first thing I want to do is know more about this person’s work. But there’s no link in his or her e-mail signature.

It all falls under the heading of “everyday promotion,” and it’s a very fundamental part of networking and promoting your work.

Here’s a helpful checklist.

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