It happens every month. You get to the end of the month and breathe a sigh of relief. You’ve made it through another month, and you’ve earned a certain amount of money on Patreon. And then, on the first few days of the following month, a significant number of patrons cancel their pledges! Is it the beginning of a long, steady decline?

Probably not. More likely, it’s part of a very normal pattern of patron behavior. So let’s take a closer look at what’s happening…

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