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The death of comic cons

It’s time to admit to ourselves that comic conventions aren’t what they used to be. And if you’re an independent artist trying to build an audience, sell merchandise, and improve your business, you need to take that very seriously. Convention promoters are counting on your naiveté and lack of market research. Don’t fall for it. Do the math, and prove it to yourself.

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by Brad Guigar on November 23, 2021
Posted In: Conventions
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