Webcomics Confidential Ep 15 — The Death of Ads
Around 2014, webcomics reached the tipping point with ad blockers. With ad revenue restricted to a trickle, many of the traditional, assumed features of webcomics have lost their original purpose. Daily updates…publishing the most recent update on the home page… free archives… all of these things were created to service an ad-supported business model. Removing ads, then, makes it necessary to rethink webcomics from the ground up.
And here’s where I think we should start…
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on May 11, 2017
Posted In: Business, Digital publishing, Webcomics Confidential