• Home
  • Contact
  • FAQs
    • What is Webcomics.com?
    • Member Benefits
    • How To Post an Article or News Item
    • How to Post a Webcomic on the List
    • How to Post a Comic
    • Terms of Service
  • WebComics List
  • Benefits
    • Print Vendors: Get multiple quotes
    • Banner stand: Discount
    • Consultation discount
    • “How To Make Webcomics” book: discount
    • “Webcomics Handbook”: discount
    • ALL benefits
  • My Account
    • Welcome
    • What is Webcomics.com?
    • My Subscription
    • Join us!
  • Account
  • Membership List
Twitter Email RSS

Webcomics.com

How To Make WebComics

Webcomics Handbook

‹ ’Ringo Awards nominations are now open Tax day ›

What if I told you the algorithm is your friend?

We all hate the Facebook algorithm. Why? Because it keeps our messages from going out to all of our followers.

What if I told you that the Facebook algorithm — in fact, nearly any social-media algorithm — is your friend. What if I told you it was an ally? What if I told you it was even more than that? Would you think I was crazy?

Pull up a chair.

Your followers don’t want every message you send

Here’s the dirty little secret that you may not want to accept: Your readers aren’t interested in reading every message you send. I know that you tell yourself otherwise. After all, why else would they have “liked” your page? Why else are they following you — if not to receive a steady stream of your dedicated messaging?

But they don’t. And — truly — that’s not what they signed up for.

What they want is to hear from you sometimes — and preferably when it’s important to them.

Stop. Read that sentence again.

Don’t believe me? Try running an e-mail newsletter or deliver your comic to an e-mail mailing list. (Or speak to someone who already does.) According to MailChimp, the average open rate for e-mailed outreach in the Arts and Artists category during Q2 2016 was about 27%. (A slight tick higher than the average of 25%.) And the open rate was 2.87%.

In other words, when people actively sign up to receive a steady stream of your messaging, they open the e-mails only about 25% of the time. And then they only click on links inside those e-mails (Kickstarters, Patreon, merchandise) about 3% of the time.

They are actively making choices that are very similar to the choices that social-media algorithms are making on their behalf.

They don’t want your lazy-ass messaging

Readers want to hear from you sometimes — and preferably when it’s important to them.

The question is obvious. Are you sending out messages that are important to them?

“I updated my comic today” is a lazy, uncreative message.

“Today’s comic is all about xxxxxx” is better.

“I’m excited about today’s comic because xxxxxxxx” is even better still.

Take a look at your social-media messaging. Are those messages compelling? Do they present an emotional hook for readers and potential readers alike? Did you say anything beyond “here’s another comic”?

The lazy, uncreative, knee-jerk social-media posts are typically the ones that get the least response. And, as a result, they’re the ones that the algorithm filters to the bottom of the tank immediately. Posts that say something interesting usually garner better engagement, and as a result, those posts are spread more widely.

And, unlike an e-mail newsletter, a social-media post has the potential to expose your work to new potential readers. And that’s really why you’re on social media ion the first place.

Your friend the algorithm

When I was in school, I had a teacher I loathed. I was certain this guy had it out for me. He graded me extremely tough — tougher, I thought, than he graded other kids. He was picky. He was strict. If I wanted to get a good grade from this guy, I had to work my tail off for it. I rejoiced when I graduated out of his clutches.

I ran across his on Facebook about a year ago. He was enjoying retirement in Arizona. I looked at his photo. He was a little more heavy than when I knew him, but he was at the same time smaller. More wrinkly. Faded. Maybe sun-bleached. And I realized that I learned more from that wrinkly son-of-a-gun than dozens of other teachers who I never hated enough to remember. And I told him so.

He wrote a very pleasant reply. Correcting my grammar.

A social-media algorithm is like that strict teacher at school. They don’t accept half-baked submissions from you because they know you can do better. And because it’s their job to help you get better. You probably hated that teacher as a kid. And, as an adult, you probably realized that the lessons taught by that teacher was way more valuable than most of the other.

The algorithm isn’t the enemy. It’s your friend.

Perhaps even your teacher.

Share this:

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
by Brad Guigar on April 12, 2019
Posted In: Archive Dive
Comments available to logged in users only.



Recent comments

  • rpmichel on Humor Writing — One Step at a Time
  • Stan! on Should you do a 2025 calendar?
  • Jaycee Knight on Some brilliant marketing advice — and a warning
  • Brad Guigar on Some brilliant marketing advice — and a warning
  • Jaycee Knight on Some brilliant marketing advice — and a warning

Search



Webcomics.com Poll

I design my comic specifically for smartphones and digital tablets.

View Results

Loading ... Loading ...
  • Polls Archive

Categories

  • Archive Dive
  • Articles
    • Advertising
    • Art
    • Business
    • Community
    • Conventions
    • Creativity
    • Crowdfunding
    • Digital publishing
    • Image prep
    • Lettering
    • Marketing / Social Media
    • Merchandise
    • Print publishing
    • Tech
    • Web site
      • Web Site Design
    • Writing
  • ComicLab
  • Edited and Ready
  • Events
  • Guest
  • Hot Seat critiques
  • Information
  • Interviews
  • Livestream Chat
  • Mail Bag
  • Member Benefits
  • Promos
  • Site News
  • Surviving Creativity
  • To-Do List
  • Uncategorized
  • Video
  • Webcomics Confidential
  • Webcomics Weekly
  • Webcomics.com Poll

Tags

ad revenue AdSense advertising Comic Easel comments composition contract copyright creativity exercise credit cards Crowdfunding digital lettering digital publishing Facebook holiday Humor IP KDP Kickstarter Kindle legal lettering line weight Longform comics Manga Studio merchandise NCS panels Patreon Promotion PulsePoint readers revenue SEO shipping social media Square taxes trademark Twitter typography Web design word balloons WordPress writing

Recent Posts

  • Understanding BISAC Subject Headings
  • ComicLab Ep 386 — Special Guest Scott C
  • Clip Studio tip: Draft layers
  • Crowdfunding without the crowd
  • Fifteen Posts Your Patreon Backers will Love

Recent Comments

  • rpmichel on Humor Writing — One Step at a Time
  • Stan! on Should you do a 2025 calendar?
  • Jaycee Knight on Some brilliant marketing advice — and a warning
  • Brad Guigar on Some brilliant marketing advice — and a warning
  • Jaycee Knight on Some brilliant marketing advice — and a warning
  • My Subscription
  • Store
  • Terms of Service
  • Account
  • Membership List

©2007-2025 Webcomics.com | Powered by WordPress with ComicPress | Subscribe: RSS | Back to Top ↑