Offering an immediate free download when someone joins a paid tier on Patreon, Substack, etc., is a great way to make that new backer feel valued. And a valued backer is more likely to stick around for a while. Let’s discuss some simple strategies for delivering digital gifts in your onboarding process.

Not only does this method provide instant gratification, but it’s fully automatable. Moreover, you can use the reaction to these gifts (download frequency, comments, etc.) to help guide future marketing decisions.

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