You might be missing a significant opportunity to promote your Kickstarter.

When you initially set up your Kickstarter, you gave it a title. You should set aside time at least once daily to search for this title on your social media platforms, especially Twitter and Facebook.

Here’s why. When a backer pledges, they are encouraged to share their happiness with a couple of buttons, one for Facebook and the other for Twitter.

This brings up a lovely pre-formatted message but doesn’t include your social media handle!

And that means you may be getting personal endorsements out there and don’t even know it!

This can be a crucial part of your promotional outreach because, let’s face it, nothing beats a personal endorsement.

And as a content creator, chances are you have a much bigger following than your backers.

Therefore, to maximize the effectiveness of that endorsement, you need to repost it or retweet it.

But if you don’t look for it, you’ll never know it’s there.