Let’s pretend you’re a biscuit baker. Your potential customer is a person who is sitting in front of an all-you-can-eat buffet. They don’t even have to walk from their table to the smorgasbord. They’ve pulled their chair directly to the serving station! And they’ve already started filling their plate with food. You’ve got a plate of biscuits you’d like them to eat, so you devise an ingenious plan to entice them…

You tell them that you’ve hidden biscuits somewhere in the next room.

If you’re posting teaser images on social media, you, like the biscuit baker, have a lot to learn. And here’s why…

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