Facebook is announcing a new initiative — The Street — which will offer news on a subscription-only basis. Via Reuters:

(Reuters) – Facebook Inc plans to launch a subscription-based news product, and will begin initial tests in October, TheStreet reported on Tuesday, citing the social media company’s news partnerships head Campbell Brown at a conference.

The feature is likely to allow publishers to create a paywall on Facebook’s Instant Articles and guide readers to a publisher’s home page to opt for a digital subscription, according to TheStreet report.

This follows a trend that I’ve been talking about here on Webcomics.com for years. As ad-blockers continue to constrict passive revenue, Web publishers will have to turn to more active-revenue means. That means more subscriptions and more crowdfunding.

So, the question is… have you prepared for this — and if not, what do you need to do to be prepared?

I have some thoughts.

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