It’s why you’re underachieving on Patreon. You think it’s about you and your dreams. You think it’s a tip jar. You think it’s about your personal journey. It’s not about any of that stuff. It’s all about the reader, and they want to know “what’s in it for me?” If you can’t answer that — satisfactorily — then you lose. People want stuff for their money. It’s that simple. But until you understand it — and apply it – you’re going nowhere fast.

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