Reader surveys are an excellent way to get a better feel for your audience. Does your comic skew towards female reader? Do they tend to be younger or older? What are their other interests? would they support a Kickstarter for a new book? What rewards would make them Patreon backers?

In fact, we’ve posted a helpful DIY tutorial so you can ask all of the questions you need to ask — without paying for a potentially-expensive service like SurveyMonkey.

But what if you’re not getting a very healthy response from your readers? Should you seek out additional respondents? Advertise for more input? Solicit other cartoonists?

Be very careful, your quest for more information could result in your getting very, very bad information. And that’s downright dangerous. Here’s why…

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