Facebook is a major viral-marketing powerhouse. There’s no denying that. According to Social Media Examiner, Facebook dominates sharing activity by a 10-1 margin over its nearest competitor (Pinterest). But how we use Facebook — and how it processes our messages — has changed a lot over the years. So I wanted to take a little time to re-evaluate Facebook, discuss some “best practice” advice, and share a tutorial on tracking your progress. To that end, here are 10 ways to use Facebook smarter.

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