It’s a perennial question in webcomics: When should I start advertising?

The answer takes a little re-phrasing, because any good webcartoonist is doing a massive amount of activity that could typically be found under the heading of social media. However, the intent of the question isn’t the free marketing access we have through sites like Twitter and Facebook. Rather, the question is really: “When should I start paying for advertising”?

And the answer isn’t “never”.

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