Friday Archive Dive: Installing Google AdSense

Today's Archive Dive takes us to May 9, 2012, when I posted a step-by-step tutorial on installing Google AdSense.

Here's a down-and-dirty step-by-step on installing AdSense.

After you've created an AdSense account, you'll log in to see a dashboard that looks something like this:

 Log in to read the entire post.

Banner Ad Hot Seat: Galaxion and Love is in the Blood

This is the first of a series of Hot Seat critiques of banner ads. These will take the same format of all of the Hot Seat critiques. I will kick off the discussion with some of my thoughts and then open the conversation up to the members.

Please check out this post about banner advertising to get an idea of my personal philosophy on banner advertising.

 Log in to read the entire post.

Kobo and the rise of the Independent Bookstore

As digital publishing continues to grow and mature, the landscape continues to change. Some former heavyweights are now non-contenders, and some sidelined perfromers are staging a comeback. Among the latter: The independent bookstore and the Kobo ereader. And, surprisingly, there's a link between the two.

 Log in to read the entire post.

Ingram's "Spark" -- Book distribution for POD

Ingram Content Group, a major book distributor, recently announced a new platform to enable Print-On-Demand (POD) book publishers to distribute through Ingram. The announcement was made during a recent Independent Book Publishers of America (IBPA) keynote address. Spark goes live on May 28.

 Log in to read the entire post.

Creating a Great Banner Ad

Banner Advertising is one of the more challenging aspects of promoting your comic. You have to compete for attention in a very confinded space, knowing full well that mot of the eyes are going to move past that space rapidly (as they travel to their intended content).

So, you have two goals:

Steal attention with a compelling visual

and

Entice clicks with a meaningful message

 Log in to read the entire post.