Today's Archive Dive somes from Aug. 30, 2011, when we talked about the branding advantages of focusing on the comic itself versus focusing the branding on the cartoonist.
This is a question that was submitted to Webcomics Weekly podcast that we never got to address, so I thought it would make a good discussion topic here.
Q.: I'm just starting out in webcomics, and what brought me to the medium is its potential to tell a great story. But looking at the comics that the four of you [at Webcomics Weekly] have really built your success on, it seems the comics that do well are the ones that don't necessarily have a story arc but continue indefinitely until the writer decides it's time to stop. Given this, I'm wondering about your opinions of the wisdom of deciding from the beginning that a comic will span, say, four years, and after that will absolutely and without question be finished--of course, giving way to a new project.
I don't know that I necessarily accept the premise -- that only non-story comic strips can be successful on the Web...