Q.: How do you market to an all ages audience? I've had my webcomic printed in newspapers and magazines aimed at kids, and I do some school visits, but haven't seen a huge uptick in kid readers (as far as I can tell). It's straight forward enough for me to go to a RPG or D&D group and find people who like fantasy, but it feels like it would be creepy and weird to hang out in forums for kids. How have other cartoonists tackled this? Do they just go for the parents?
A.: You had the answer in you all along! When you're marketing to small kids, you aim at adults. (Interestingly enough, it seems as if marketing to parents is aimed at kids, but that's another topic). However, let's look at a few pertinent aspects to marketing to young kids and compare then to marketing to older kids.