Today's Archive Dive, appropriately, is about an experience I had at New York Comic Con (which kicked off its 2012 events yesterday). It originally ran on Oct. 17, 2011, and it discussed a situation I found myself in during the course of the convention where I noticed that floor traffic was moving in the opposite direction I had expected.
I learned an important lesson exhibiting at this year's New York Comic Con: It's important to gauge floor traffic early and adapt your display based on what you see.
This year, I exhibited in the Small Press area. To give you an idea of the general layout, I'll use one of the promotional pieces from my site.
Due to construction at the Javits Center, there were some areas on the show floor (indicated in grey) where there were no exhibits of any kind. This was directly next to Artist's Alley and Small Press. To get from the main show floor to where I was exhibiting, attendees had to pass through a tunnel. This would become an important factor as the show played itself out.