Logo Hot Seat, Part Two: Negative Space

In the first Logo Hot Seat, we discussed some flaws that fall under the heading of an important element of design:Legibility. In this next group of logos, I'd like to discuss another important aspect of design: Negative Space.

Positive space is the area that can be described as the object in an illustration. The negative space, then, is the area around and between the positive space.

Log in to read the entire post.