Today's Archive Dive is from May 5, 2009, and with convention season closer than you think, it's a good time to start preparing. I like to have a media kit at the ready when I exhibit. I hand it out to journalists who might want to include me in their coverage. It makes them much more likely to do so -- and it helps to ensure that, if they do write about me, they write the story I want told -- in the way I want it told.
In this month's To-Do list, it is suggested that you prepare a media kit for the summer convention season. What is a media kit, and why do you need one? A media kit is a folder that contains information about you and your comic, along with samples of your work, recent press releases and other promotional material. It is handed to a member of the media to enable (or encourge) them to cover your work in their publication. In short, a media kit is, as the name implies, the building blocks to the story that you want the world to know. In preparing the media kit, you are giving the journalist everything she needs to tellthe story that you want to have told. Here are a few things you might like to consider including in yours: