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Thursday, May 23, 2013 at 10:10AM This is the first of a series of Hot Seat critiques of banner ads. These will take the same format of all of the Hot Seat critiques. I will kick off the discussion with some of my thoughts and then open the conversation up to the members.
Please check out this post about banner advertising to get an idea of my personal philosophy on banner advertising.
Wednesday, May 22, 2013 at 10:06AM As digital publishing continues to grow and mature, the landscape continues to change. Some former heavyweights are now non-contenders, and some sidelined perfromers are staging a comeback. Among the latter: The independent bookstore and the Kobo ereader. And, surprisingly, there's a link between the two.
Tuesday, May 21, 2013 at 9:33AM Ingram Content Group, a major book distributor, recently announced a new platform to enable Print-On-Demand (POD) book publishers to distribute through Ingram. The announcement was made during a recent Independent Book Publishers of America (IBPA) keynote address. Spark goes live on May 28.
Tuesday, May 21, 2013 at 8:55AM Banner Advertising is one of the more challenging aspects of promoting your comic. You have to compete for attention in a very confinded space, knowing full well that mot of the eyes are going to move past that space rapidly (as they travel to their intended content).
So, you have two goals:
Steal attention with a compelling visual
and
Entice clicks with a meaningful message
Saturday, May 18, 2013 at 5:00AM Today's Dive into the deeper archive of Webcomics.com takes us to May 19, 2009, when we discussed reading a printer's spec sheet.
So, you've decided to get a quote from and honest-to-goodness printer for your next book run. You've e-mailed a quote request, and you've gotten a prompt response. One that you cannot decipher for the life of you. Fear not, here's a quick guide based on an actual book quote:
QUANTITY: 500- 1,000- 1,500 (10 % overs/unders) SIZE: 8 1/2 X 11 finished, with bleedsCOVER: Printed 4/0, Process, offset printing. Gloss lamination. Supplied by customer: PDF files.Supplied by printer: Color proofs, 1 set, high resolution digital. TEXT: 60 lbs text House brand uncoated offset - Printed 1/1 (Black), offset printing. BINDING: Perfect bound. PACKING: In double wall cartons on skids. FREIGHT: F.O.B. Client: Philadelphia, PA 191** USA- Residential delivery with tailgate. Additional handling, freight or storage is extra TAXES: Applicable taxes extra. TERMS: To be determined - Subject to review. QUANTITY: 500 - 1,000 - 1,500 Total cost: $2119.00 - $2749.00 - $3369.00 Per-Unit: $4.238 - $2.749 - $2.246
