As digital publishing continues to grow and mature, the landscape continues to change. Some former heavyweights are now non-contenders, and some sidelined perfromers are staging a comeback. Among the latter: The independent bookstore and the Kobo ereader. And, surprisingly, there's a link between the two.
Ingram Content Group, a major book distributor, recently announced a new platform to enable Print-On-Demand (POD) book publishers to distribute through Ingram. The announcement was made during a recent Independent Book Publishers of America (IBPA) keynote address. Spark goes live on May 28.
Banner Advertising is one of the more challenging aspects of promoting your comic. You have to compete for attention in a very confinded space, knowing full well that mot of the eyes are going to move past that space rapidly (as they travel to their intended content).
So, you have two goals:
Steal attention with a compelling visual
Entice clicks with a meaningful message
Today's Dive into the deeper archive of Webcomics.com takes us to May 19, 2009, when we discussed reading a printer's spec sheet.
So, you've decided to get a quote from and honest-to-goodness printer for your next book run. You've e-mailed a quote request, and you've gotten a prompt response. One that you cannot decipher for the life of you. Fear not, here's a quick guide based on an actual book quote:QUANTITY: 500- 1,000- 1,500 (10 % overs/unders) SIZE: 8 1/2 X 11 finished, with bleedsCOVER: Printed 4/0, Process, offset printing. Gloss lamination. Supplied by customer: PDF files.Supplied by printer: Color proofs, 1 set, high resolution digital. TEXT: 60 lbs text House brand uncoated offset - Printed 1/1 (Black), offset printing. BINDING: Perfect bound. PACKING: In double wall cartons on skids. FREIGHT: F.O.B. Client: Philadelphia, PA 191** USA- Residential delivery with tailgate. Additional handling, freight or storage is extra TAXES: Applicable taxes extra. TERMS: To be determined - Subject to review. QUANTITY: 500 - 1,000 - 1,500 Total cost: $2119.00 - $2749.00 - $3369.00 Per-Unit: $4.238 - $2.749 - $2.246
Today's Archive Dive comes from May 8, 2012, when we discussed selling ads on your site.
I was approached by a member who has started actively selling ads on his site (as opposed to running ads from an ad network like Google AdSense or Project Wonderful). The exchange was enlightening, so, with his kind permission, I'm sharing it here.Q.: I have three ads on my site (a Leaderboard and two Skyscraper ads). All of the ad slots are being taken by companies that "own" that ad slot for that month (they have the option to submit up to five ads of their own to rotate throughout the month). Currently, in total, I am making $250 per ad slot for a total of $750 per month. Am I charging enough for these ads?
In my opinion, I think you're making a big mistake.