One of the best ways to encourage media coverage of your comic is to do the work for them. A well-written press release makes it easy for a media outlet -- print, radio, TV and Web -- to help spread your message. The top priority when writing a press release is to get the most important information out front as quickly as possible. Getting it into the first sentence is optimal. The first paragraph should contain all of the key points that you want the reader to walk away from the piece knowing. Most people will stop reading after the this. Several will start skimming midway through the first sentence. In a way, it's the exact opposite to writing a comic strip. Instead of set-up/punchline, it's punchline/set-up. The following paragraphs in your release simply serve to provide additional information that you're happy if people know -- but not heartbroken if they don't. Keep it short. There really shouldn't be that many supporting paragraphs. Unless you're writing about something complicated that must be explained fully, your press release should be three -- four paragraphs tops. I suggest using quotes sparingly. I've written about 90% of my press releases without using a single quote. They're fake sounding, clunky and trite. And they almost always convey zero information. If you can get your information across without using them, then by all means do. Every newspaper reporter I've ever asked says that the quotes are the first things to get summarily deleted from a press release anyway. Consider how this is going to look. I get great mileage from considering the people who will be designing the news I'm sending. I provide links to hi-res art I've made available on my server -- sample strips, logos, graphics, headshots, etc. -- that can be used to help display my release as attractively as possible. (And, yes, you have to provide a headshot of yourself. This is non-negotiable. Not a drawing. Not a cop-out. An actual headshot -- even if it's something you get your buddy to snap -- is a must.) Even if you're not tilting towards print coverage, make sure the art you provide is hi-res (300 dpi for color, 600 dpi for lineart). The resolution can always be reduced for the Web or TV. Give them an opportunity to get in touch. At the very top should be all of your contact information -- including snail mail, phone, FAX, e-mail, Web site, etc. Under this (and over the body copy) you may write a short headline. This headline is a super-short synopsis of your lead sentence.  If they do contact you for an additional comment, it's an opportunity for you to pour on the charm. Play your cards right, and you'll give the reporter every excuse to elevate this story to higher prominence.  Let them know when this information should be released. Remember to include "FOR IMMEDIATE RELEASE" at the top if this can be released right away. If the information is to be held for a certain amount of time before being released, the terminology is "EMBARGOED FOR (publication date) RELEASE." Make it perfect. Finally, proofread the living blazes out of this thing. Get as many eyes as possible on it and solicit honest feedback -- not only on spelling and grammar, but on things such as clear sentence structure and directness.